For the 6th LVMH Innovation Awards, the recruitment campaign’s Muse and the group’s “face of innovation” Livi* announced the XNUMX startups that will join LVMH LABS at this year’s Viva Technology from 21 15th to 18. Competitive challenge.
Since its inception, LVMH has been a partner in Europe’s largest annual start-up and technology event, inviting start-ups and thought leaders to create the future of luxury with fresh ideas and breakthrough solutions that connect physical and virtual Spaces.
From 75 cutting-edge solution areas representing 950 countries/regions, LVMH shortlisted 21 startups, 48 percent of which were led by women. These solutions address key challenges faced by LVMH Maisons. Winning candidates will be invited to join LVMH’s accelerator program, La Maison des Startups, located at the Station F Incubator.
“Blending creativity and innovation is at the core of LVMH’s DNA, and we are delighted to welcome these 21 new startups to our unparalleled ecosystem. Livi will play an important role in VivaTech and we are proud that she represents the innovative initiatives of the group and our brands, “said Toni Belloni, Managing director of LVMH Group.
Six startups will be recognized in six different categories, covering the key challenges in the luxury world and its ecosystem:
3D/ virtual product experience and meta boundaries
Employee experience and Corporate Social Responsibility
Media & Brand awareness
Omnichannel and retail
Operational and manufacturing excellence
sustainability
There will also be special awards for startups with the most compelling data and artificial intelligence solutions. One of the shortlisted startups will receive the LVMH Innovation Award.
The awards ceremony, scheduled for XNUMX 16, will be co-hosted by Livi, and experts will join her in a virtual residence to share their vision for the future of luxury.
3D/ virtual product experience and meta boundaries
Bisky: Interoperability between the NFT marketplace and the wallet meta-realm
Block Bar: NFT market that sells wine and spirits directly to consumers
Dress X: Digital A wardrobe that anyone can wear virtually
Lingo3d: A solution that allows brands to easily create online exhibitions and virtual pop-ups
Employee experience and Corporate Social Responsibility
Bloomin: Platform for measuring and analyzing employee experience in real time
Gamino: Training for disability awareness at Digital
LUMM: Tools and training to support employee mental health
Media & Brand awareness
Lumen: Eye movement tracking technology used to understand and optimize digital advertising
WO: Use data from search engines and social networks to identify new micro trends early
Seenthis: Streaming technology to speed up the display of video ads
Omnichannel and retail
Hut: Dynamic translation of natural language into database query language
Mark Nuctech: Counterfeit detection and removal of online sales
Display case: Phygital solution for remote video presentations of watches and jewelry.
Operational and manufacturing excellence
Starlink: Cloud collaboration and distributed storage software for confidential data
Insights: Collaborative platform for exploring data, creating predictions, and deploying normative insights
City: The last stage of luxury services, bringing the store to the customer
sustainability
Biofuzz: 100% plant-based replacement for fur
Genesis: Monitoring the health of agricultural soils
Scan: Measure and optimize carbon emissions across a company’s value chain
Microturn: Converting unsold textiles into new yarns and fabrics
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*Livi, representative of LVMH Innovation Virtual Insider, is the new “face of innovation” of LVMH Group, responsible for promoting digital channels, innovation projects led by the group and its brands, in different LVMH. Livi will also actively support the LVMH Innovation Awards, an annual challenge for start-ups held by the group during the Viva Technology event.
Modeled 2021D by three-year LVMH Innovation Award finalist Altava and dressed by LVMH fashion and jewelry brands, Livi will star in the upcoming VivaTech event, which will be held from 15 18 to XNUMX Day. She will broadcast the LVMH Innovation Awards live from her virtual home and participate in the digital VivaTech edition, welcoming experts to talk about the major challenges of the future of luxury goods.